Useless or Useful?

The video above is a commercial created by Honda to market the newly re-designed Honda Accord. The video extremely innovative because rather than showing the new features of the car or the sleek design, Honda developed a commercial which was more entertaining than informative. Although the benefits of the car were not provided through the commercial, Honda was able to fulfill the purpose of a commercial; make your targeted audience remember your product. The creative domino effect of car parts bouncing into other car parts to ultimately turn on the Honda Accord, the company's product, made the audience not only pay heed to the commercial but also made the viewer remember the product. In my opinion, this is one of the greatest commercials because of its creativity and innovation.